Prerequisites

ICA 001, MRK106 or MRK104, MRK 264, MRK 317, EAC149 - BUSINESS STUDENTS MUST HAVE MSC310

Outline

This course is designed to give students a foundation in current methodology in digital media and web design. Students learn how to create flash movies, podcasts,, PDF documents and websites that demonstrate the design and delivery to screen, print and mobile users. Students use industrial standard applications such as Adobe Creative Sutdio 5, Camtasia Studio 7, and Adobe Acrobat. Websites will be designed using Cascading Style Sheets, AJAX, Web 2.0.

Prescribed Text

MANDATORY: Adobe Dreamweaver CS5 - Classroom in a book - publisher Adobe Press (Peachpit-Division of Pearson Education)
ISBN 978-0-321-70177-0

Learning Outcomes

Upon successful completion of this subject will be able to:

1. Demonstrate the ability to make acceptable web-based marketing materials with the proper use of text, graphics, colour, and layout

2. Show the effective use of the rectangle tool, text tool, importing tool, resizing of graphics and canvas, effects tool, export tool, optimization and web-safe colours
.
3 . Create online marketing promotional web pages demonstrating the ability to use a template to create a web site including how to insert appropriate graphics, adding pages, the use of CSS sheets for text, tables for containers of content, forms processing, linking and navigation

4. Analyze and evaluate appropriate META tags for SEO

5.Conduct effective Internet research regarding class assignments and projects.

6. Demonstrate the method of separating content from presentation with the use DIV tags, and Cascading Style Sheets

7. Demonstrate how to use industry standard software to create a video file with audio, convert the video into a streaming media format, and embed the video into a prescribed web page on a web site

8. Demonstrate the various methods to publish a web site and video for delivery to a variety of devices

10. Convert a document into a PDF file and know how to link a PDF file that has an effective use of security, added footnotes, document description, page display, and appropriate indexing.

11. Create a podcast to promote yourself

12. Critically evaluate self and peers using a pre-determined set of project criteria.

Cheating and Plagiarism

Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://learningcommons.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Late Work

Assignments, Reports and Projects
All assignments and written reports must be submitted at the BEGINNING of the class in which they are due. Any assignment or report that is submitted late will be given a grade of 0%.

Lateness due to illness or family death is acceptable, with submission of the proper documentation. Other extenuating circumstances may be considered by the Professor – it is your responsibility to contact your instructor prior to the assignment due date, so an appropriate course of action can be agreed upon.

Presentations, Quizzes, Tests, and Exams
Students who do not write quizzes, tests and exams, or attend presentations as scheduled will receive 0% on that quiz, test, exam or presentation. Missing a quiz, test, exam or presentation due to illness or family death is acceptable, with submission of the proper documentation.

Other extenuating circumstances may be considered by the Professor – it is your responsibility to contact your instructor prior to the quiz, test or exam date so an appropriate course of action can be agreed upon.

Modes of Instruction

A variety of instructional and learning modes may be used, including but not limited to, lectures, independent and/or guided labs, tutorials, demonstrations, instructions and problem solving, instructions regarding assignments, review exercises and independent assignments, individual and group projects.

Additional References

Students are referred to the following web site for the Seneca College Library
to see the MLA Style Guide and Guide to Integrating Quotations (MLA Style) and other important resources for writing papers and observing copywright laws. All work that is not original must have sources cited properly. Any work copied without giving proper credit is considered plagiarism and will receive a failing mark.

Required Supplies

Portable storage device with USB minimum size 1GB, a headset with a microphone

Modes of Evaluation - Subject to Change

Graphic Designs/Flash	20
Website Projects (2)	30
Streaming media	15
Mobile Project	15
Podcast	10
PDF files	10
TOTAL	100%

Student Responsibilities

Students are expected to use the Computer Commons, other Seneca College resources, and home computers for the extra computer time necessary to complete assigned tasks and to practice the skills required to meet the learning outcomes.

Students will be assigned exercises that are to be competed in addition to assigned projects.

Students are expected to conduct themselves in a professional, business-like manner. Evaluation methods and standards will reflect those of the business world.

All submitted work should be completed on or before the specified date. It is the student's responsibility to keep a back-up copy of his/her work.

Missed and late assignments will receive a grade of zero.

It is the student's responsibility to read this Subject outline carefully and ask questions to resolve problems so that the requirements and expectations are clearly understood. It is recommended that students keep this outline for future reference.